Define backlog priorities together with the development team, balancing fixes, improvements, and new features
Structure and drive the strategic roadmap with a focus on competitive differentiation
Work with vendors/partners to negotiate costs and data packages
Advance the product positioning relative to the main vehicle lookup providers
Propose new packages, features, plans, and pricing models
Ensure product decisions are linked to real impacts on revenue and margin
Collaborate with marketing on acquisition strategy (SEO, paid media, landing pages)
Identify keyword opportunities and optimize conversion
Monitor metrics such as CAC, LTV, churn, and conversion
Design and test growth hypotheses (A/B tests, offers, segmented plans)
Turn data into practical business decisions
Prospect and build relationships with resellers, dealerships, and strategic partners
Develop enterprise plans and B2B contract models
Lead commercial negotiations focused on long-term relationships
Support API strategy and partner integrations
Act consultatively, understanding the client context and proposing appropriate solutions
Identify new market segments (insurers, vehicle documentation/registration agents, automotive fintechs, marketplaces)
Map regulatory, technological, and competitive trends
Conduct feasibility analyses for new products or complementary services
Evaluate opportunities for strategic partnerships

Product Analyst – Advanced Technology and Digital Strategies

Key skills