Account Executive – Public Relations

Role Overview

• serve as primary support for assigned client accounts
• work to develop into a stronger team role, eventually serving as a client lead
• gain experience in client relations, strategy development, and execution
• have a general understanding of clients’ internal business, competitors and industry
• learn marketing and delegation skills through development of interns
• conduct media relations outreach in coordination with clients’ PR goals, targeting national, local and trade print, broadcast and online outlets
• develop media relations materials such as pitches, media advisories and talk points
• secure and coordinate media interviews, successfully facilitate incoming media inquiries
• successfully coordinate and staff media events, with ability to proactively manage media
• accurately report publicity results to internal leadership
• maintain contact and build relationships with clients on a day-to-day basis, and assist with client management, meeting deadlines and budget expectations
• write and edit high-quality materials, including media, messaging and marketing collateral
• support in the development of strategic PR plans to meet clients’ business or marketing goals
• develop and maintain systems for keeping accurate account of client deliverables
• be accountable for the delivery of client work to account leads in an accurate and timely manner

Requirements

• Bachelor's Degree; minimum 2 years related professional experience preferred
• excellent writing, editing and presentation skills including the ability to write polished media and client materials
• proven media relation skills including the ability to consistently secure media results and independently manage media opportunities
• strategic thinking and the ability to effectively express concepts to clients and senior team members
• interact professionally with high-level client executives, possess excellent interpersonal skills
• solid account management skills including the ability to lead and take ownership
• must be independent and work well on a team; proactively contribute recommendations to enhance results
• detail-oriented and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
• interest in and regular consumption of local and national media (newspapers, magazines, blogs, podcasts, tv, radio) and social media channels (Instagram, Facebook, TikTok, LinkedIn, X, etc.)
• proficient in Microsoft Word, Excel, PowerPoint, Outlook, Canva and all social media platforms

Benefits

• competitive health benefits
• profit-sharing bonus plan
• 401(k) with competitive matching
• ongoing professional development