Digital Content Manager

Role Overview

• Create engaging, authentic, and platform-optimized content including graphics, threads, carousels, and reactive content in partnership with issue and communications leads
• Produce platform-native content that encourages participation, conversation, and sharing
• Translate complex policy and democracy reform topics into accessible, compelling digital storytelling
• Lead creative direction for content produced by external design and editing partners
• Provide raw footage and creative briefs to external partners for polished video production
• Produce quick-turn video content for real-time response and timely opportunities
• Ensure accuracy and message alignment while maintaining speed and relevance
• Maintain a steady cadence of interactive and community-centered posts
• Conduct daily social listening and trend monitoring to identify real-time engagement opportunities
• Actively engage with followers, partners, and influencers through replies, comments, and quote responses
• Manage DMs, mentions, and notifications with a community-first approach
• Participate in relevant online conversations to expand visibility and credibility
• Surface community feedback and sentiment trends to the communications team
• Build relationships with key voices and creators in online spaces relevant to Issue One's work
• Execute social media strategy across platforms (X, LinkedIn, Facebook, Instagram, and emerging channels) within the framework set by the VP of Communications
• Continuously test formats, timing, and distribution tactics to improve performance
• Track performance metrics and identify what content drives engagement and reach
• Identify new platform features and trends and integrate them into content execution
• Provide regular performance insights to the VP and Communications Coordinator
• Adapt content approach based on what's working and what's not
• Work with the Communications Coordinator to ensure social content aligns with the broader communications calendar
• Provide content to the Communications Coordinator for scheduling and posting
• Collaborate with policy, campaigns, and citizen engagement teams to identify content opportunities
• Flag emerging rapid response moments for the other members of the communications team and partner with the VP on rapid response content needs
• Coordinate with external design and editing partners on production timelines and deliverables

Requirements

• 3-5+ years of experience in digital communications, social media management, content creation, or advocacy communications
• Demonstrated experience managing organizational social media accounts across platforms such as X, LinkedIn, Facebook, Instagram, and emerging channels
• Strong experience creating platform-native content (video, graphics, threads, carousels, etc.) in fast-paced or rapid-response environments
• Proficiency in digital content creation tools, including video editing software (e.g., Adobe Premiere, CapCut, DaVinci Resolve) and graphic design platforms (e.g., Canva, Adobe Creative Suite)
• Ability to translate complex policy, political, or advocacy topics into accessible, engaging digital storytelling for broad audiences
• Ability to manage and grow social media platforms using platform-specific best practices, audience insights, and content optimization strategies
• Experience leveraging AI-powered tools to support content ideation, drafting, editing, performance analysis, and platform management while maintaining authentic voice and accuracy
• Strong understanding of social media algorithms, trends, and content distribution strategies to maximize organic reach and engagement
• Ability to track, analyze, and apply performance metrics using platform analytics tools to continuously improve content and strategy
• Experience monitoring trends and producing real-time, rapid-response content aligned with fast-moving news cycles
• Ability to provide clear creative direction and manage workflows with external partners (designers, video editors, agencies) to ensure timely, high-quality deliverables
• Strong community management skills, including engaging with audiences through comments, DMs, and influencer outreach in a professional, mission-aligned voice
• Excellent writing and editing skills with the ability to adapt tone, ensure accuracy, and maintain message clarity across formats and platforms
• Strong project management and organizational skills with the ability to manage multiple priorities, timelines, and content streams simultaneously
• Ability to collaborate effectively with coordinators, external partners, and cross-functional teams to align digital content with broader communications strategies
• High emotional intelligence, sound judgment, and adaptability in dynamic and high-pressure environments
• Commitment to democratic values, civic engagement, and mission-driven communications

Benefits

• All full-time employees are eligible for a platinum health plan with 100% of the premium paid by Issue One.
• In addition, the organization covers 75% of the premium for all spouses and dependents of IO staff.
• Staff receives more than 50 paid days off annually, including holidays, vacation, personal time, and office-wide closures.
• Issue One provides reimbursements and stipends for commuting and any work-related travel.
• Issue One offers wellness reimbursements and student loan assistance.
• They are also eligible to be reimbursed for stepping outside of their comfort zone and doing something they have never done before.
• All staff are encouraged to participate in professional development throughout the year, and the organization hosts several opportunities for fun and fellowship.