Product Manager, Channel Marketing – OptiFreight Logistics

Role Overview

• Develop annual strategic marketing plan, strategies, tactics and related goals and KPIs for channel marketing initiatives; execute omnichannel campaigns highlight relevant solutions for pharmacy decision makers to support annual business goals.
• Lead trade publication partnerships and national tradeshow strategy to increase awareness and generate leads.
• Build and execute lead generation strategies informed by VOC and market inputs.
• Develop and manage marketing content and sales enablement materials, ensuring quality, alignment to brand/product messaging, and necessary compliance.
• Track KPIs for campaigns and tradeshows; adjust content and targeting based on results.
• Conduct campaign performance analyses and coordinate with marketing specialist or vendors as needed.
• Report campaign and tradeshow performance to leadership, sales, and product teams.
• Apply deep expertise and knowledge across the pharmacy industry and decision makers, including understanding roles and responsibilities, motivators, barriers, unmet needs etc. to guide channel strategy and strengthen market and competitive insights.
• Analyze market trends, research, and competitive intelligence to develop concepts for new campaigns.
• Participate in conferences and events to promote solutions and stay current on market developments.
• Partner with downstream product marketing teams on scope, process, and alignment for shared initiatives and KPIs.
• Build relationships with other relevant co-selling/co-marketing teams to identify partnership opportunities.
• Support customer RFP/IT assessment requests, and new-hire sales training as required.

Requirements

• Bachelor's degree or relevant experience preferred
• Healthcare or logistics familiarity preferred
• Ability to manage complex projects and work independently
• Strong understanding of marketing strategy, channels, and competitive dynamics
• Skilled at interpreting data and communicating insights effectively
• Proficiency in Microsoft Excel and PowerPoint
• Strong communication skills
• Positive, solutions‑oriented approach with strong internal partnerships
• Ability to travel up to 10%.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short
• and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs