Act as a guardian of the brand, ensuring consistent application of brand positioning, tone of voice, and visual identity across all channels, campaigns, and outputs.
Translate brand strategy into clear guidance, priorities, and direction for marketing activity.
Own the planning, prioritisation, and delivery of brand-led content and organic channel activity across email, organic social, website content, and wider online brand campaigns.
Monitor performance across brand, content, and organic channels using analytics platforms, CRM and email systems, and social reporting tools.
Act as the primary owner of agency and supplier relationships related to content and organic channels.

Strong experience in a brand or content marketing role with genuine ownership and autonomy.
Demonstrated ability to translate brand strategy into clear priorities, plans, and execution.
Experience working in performance-led environments where brand activity is expected to drive commercial outcomes.
Strong working knowledge of SEO fundamentals, analytics platforms, social analytics, and email/CRM reporting.
Proven ability to manage projects end-to-end and operate independently in fast-paced environments.
Experience working in collaborative teams where trust, judgement, and accountability are valued.
Experience working with construction, trade, or MOD audiences would be highly advantageous.

Brand Manager

Key skills