Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement
Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis
Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners
Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration
Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test
Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.

2+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance
An exceptional analytical thinker who has the ability to look at a spreadsheet of ad results and see a compelling story and actionable insights
Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker)
A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails
An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative
and data-minded stakeholders
A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight
Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment.

Junior Creative Strategist

Key skills