Key skills
Communication
About this role
Role Overview
- Manage and drive the evolution of the digital product, tracking consumption, engagement, retention, and monetization metrics;
- Identify growth opportunities through user acquisition, retention, and reactivation initiatives, designing and tracking experiments and campaigns in partnership with Marketing and other teams;
- Monitor the performance of product features and offerings (including subscription models and premium features), analyzing conversion metrics, churn, and user behavior to inform product decisions;
- Collaborate with Technology/Engineering, Design, Data, and Content teams to prioritize initiatives that enhance user experience and increase the product's perceived value;
- Identify and propose internal and external partnership opportunities that contribute to audience growth, engagement, and revenue generation;
- Map and monitor the user journey and key product touchpoints, ensuring clear communication, a positive experience, and appropriate user support;
- Track business results and prepare analyses and reports to support decision-making and the evolution of the product strategy.
Requirements
- Bachelor's degree or higher;
- Experience working with digital products;
- Ability to analyze product metrics and data to support decision-making;
- Experience working with cross-functional teams (Technology/Engineering, Design, Marketing, Data, etc.);
- Experience prioritizing, tracking, and analyzing product initiatives;
- Strong organizational, prioritization, and stakeholder communication skills.
Benefits
- Support in defining policies, terms of use, and product rules;
- Bonuses and profit-sharing (performance-based incentives);
- Ongoing professional growth and development.