VP, Health Individual Segment Leader – UpToDate

Role Overview

• Drive revenue growth, engagement, and marketing initiatives for the Individual segment through continuous optimization and new product offerings.
• Manage and oversee all B2C and ecommerce activities including the UpToDate storefront.
• Oversee the development and implementation of segment-specific go-to-market strategies including pricing by package, country and subsegment, channel management, sales team management, partnerships, spend allocation, subscriber experience and subscriber renewal programs.
• Contribute to the long-term product and technology vision for the Individual portfolio.
• Oversee product positioning and messaging within the segment.
• Support product strategy grounded in market insights, user data, innovative trends, and competitive analysis.
• Oversee eCommerce strategy and execution.
• Lead license compliance strategy, programs, and team.
• Analyze market trends and oversee research to identify opportunities and threats.
• Create and manage segment P&L, sales forecasts, and financial plans.
• Report on segment performance to senior leadership.
• Build, mentor, and inspire high performing teams to achieve segment objectives.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Set performance goals and monitor key performance indicators (KPIs).
• Drive alignment across executive leadership, ensuring product priorities support the company’s strategic objectives and revenue goals while collaborating with cross-functional teams to ensure strategy alignment.
• Develop and maintain strong relationships with key stakeholders.

Requirements

• Minimum of 10 years leading a high-performing B2C team within healthcare technology.
• 10+ years of progressive experience in product, technology, or software leadership roles, with at least 5 years leading B2C digital products.
• Proven experience partnering with and influencing within healthcare technology.
• Must have in-depth knowledge of clinical decision support (CDS) products and aware of competition and market differentiators.
• Demonstrated success partnering with technology teams to scale consumer software or mobile applications to significant user bases.
• Strong understanding of modern product development and data driven decision making.
• Exceptional leadership skills with the ability to influence across all levels of an organization.
• Experience owning P&L or driving revenue outcomes for consumer products.
• Excellent communication, strategic thinking, and stakeholder management abilities.
• Experience in subscription-based businesses, marketplaces, digital media, ecommerce, or consumer apps.
• Background in high growth, agile environments (e.g., SaaS, startups, or tech forward companies).
• Deep understanding of the healthcare industry, including medical devices, healthcare regulations, and clinical environments and workflows.
• Comprehensive awareness of challenges faced by healthcare professionals, such as patient outcomes, compliance and cost pressures.

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave