Vice President, Emerging Channels

Role Overview

• Establish and lead the enterprise strategy for Alternative Channels and Distributor Management, aligning long-range growth priorities with OLIPOP’s broader commercial and brand strategy.
• Manage channel portfolio P&L, making high impact decisions on selling story, investment, tradeoffs, and resource allocation to drive top and bottom line results.
• Lead the development and execution of Joint Business Plans across customers and distributors, ensuring clear ownership, disciplined execution, and measurable outcomes.
• Shape and lead OLIPOP’s national and regional distributor strategy, strengthening partnerships with broadline and specialty distributors to unlock scalable distribution and execution.
• Build and lead the Distributor Management function, establishing standards, operating rhythms, and governance that enable consistent performance as the business scales.
• Serve as a senior connector across Sales, Marketing, Operations, Finance, and Supply Chain, influencing decisions that span multiple functions and carry enterprise level impact.
• Navigate complex, ambiguous tradeoffs with strong judgment; balancing near-term execution with long-term growth and brand health.
• Represent OLIPOP externally with customers, distributors, and partners, influencing outcomes in highly visible, high stakes settings.
• Build, lead, and develop a high performing team, coaching leaders and setting a clear bar for accountability, ownership, and performance excellence.
• Establish scalable sales frameworks and routines, bringing best in class selling discipline and consistency that enable teams to execute effectively and advance enterprise growth objectives.

Requirements

• 12+ years of progressive leadership experience in (combined) Alternative Channels, C-store Foodservice, and Distributor Management within CPG organizations.
• Proven track record of enterprise level P&L ownership, driving profitable growth across complex customer and distributor portfolios.
• Experience building and scaling functions or capabilities, not just managing existing books of business.
• Thrives in ambiguity and growth, leading with curiosity and a development mindset while flexing approach, priorities, and teams to meet the needs of a scaling business.
• Demonstrated ability to influence senior leaders and external partners, navigating ambiguity and high stakes decisions with maturity and confidence.
• Strong commercial judgment, analytical rigor, and comfort making decisions that have long-term business impact.
• Leadership style that balances decisiveness, collaboration, and accountability in fast-growing environments.
• Drives high impact negotiations with customers and distributors, balancing partnership and performance to deliver outcomes that strengthen relationships and advance enterprise priorities.
• Operates effectively in a fully remote, highly collaborative environment using tools such as Teams, Slack, and Zoom.

Benefits

• Flexible work arrangements
• Professional development