Territory Sales Engineer – Electrical Design Software

Role Overview

• Lead and implement end-to-end technical presales engagements for our DTM electrical design software portfolio for customers in the Eastern and Central US, including discovery calls, live demos, proofs-of-concept, quoting, and proposal support
• Deliver compelling live product demonstrations, technical deep dives, workshops, and pilot projects tailored to customer use cases across electrical design, panel building, and manufacturing environments
• Serve as the technical authority throughout the sales cycle, confidently addressing functional, architectural, and integration questions from both engineering and executive stakeholders
• Partner closely with Sales Reps, DSO, and rep agencies to drive opportunities from discovery through quotation, providing technical feedback to proposals, SOWs, pricing, compliance, and forecasting
• Support pipeline development through follow-up and CRM-driven opportunity management, contributing to accurate forecasting and deal progression
• Elicit, analyze, and document customer requirements, problems, and constraints, mapping them to the DTM software and machine solution stack and recommending optimal configurations
• Identify technical risks early in the sales cycle and propose practical mitigation strategies to support purchasing decisions
• Collaborate in customer negotiations by providing technical justification and value-based positioning
• Enable the sales organization through training and knowledge sharing to increase confidence and conversion rates across the DTM portfolio
• Support industry events, trade shows, webinars, and customer visits to generate pipeline and increase brand awareness
• Work cross-functionally with Technical Support and Customer Success teams to align customer needs with product capabilities and supply structured field feedback to inform product roadmap priorities
• Act as a trusted advisor to customers by supporting software subscription renewals, driving satisfaction and expansion opportunities, and helping reduce churn
• Learn and support the Panel Shop Automation machine portfolio, collaborating as needed on machine-related sales efforts

Requirements

• A Bachelor’s degree in Electrical Engineering, Automation, Industrial Automation Engineering, or a related technical field, or applicable sales engineering experience
• 3+ years of experience in presales, application engineering, or technical sales, ideally within electrical design, automation, manufacturing software, or solutions engineering environments
• A strong understanding of electrical schematics, panel design, and manufacturing workflows
• CAD/CAE, ECAD, or electrical design software such as AutoCAD Electrical, Zuken E3 Series, SOLIDWORKS Electrical, EPLAN, SEE Electrical, or similar
• Proven experience delivering live technical demonstrations to engineering and executive audiences in industrial automation or manufacturing contexts
• The ability to translate complex technical concepts into clear business value for diverse stakeholders
• Comfort working with CRM tools and structured sales processes paired with excellent presentation, communication, and stakeholder management skills
• Willingness to work fully remote with 10-20% travel on average within North America for customer engagements and events with a focus on the eastern and central US
• A valid driver's license is required
• Experience or willingness to learn panel shop automation machines and collaborate on combined software and machine sales

Benefits

• Medical, dental, and vision plans along with flexible spending accounts
• Short-term and long-term disability benefits
• Critical illness, accident insurance and life insurance
• A 401(k) retirement plan and an employee stock purchase plan — both include a company match
• Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection