You analyze the technical performance of our websites and implement concrete optimization measures.
You optimize the technical structure, metadata and content of our Shopify store.
You improve load times, remove unnecessary scripts and apps, optimize images and ensure stable performance.
You take into account the impact of AI-powered search results (AIO) and Generative Engine Optimization (GEO) on our website and shop strategy.
You set up and maintain GA4, Google Tag Manager and dashboards.
You analyze user flows, run A/B tests and identify optimization opportunities that lead to better user experiences and higher conversions.
You maintain content in the CMS, optimize structure, internal linking and the technical quality of our web content.

You have 3–5 years of experience in technical SEO, web performance or e-commerce optimization, ideally with experience using shop systems like Shopify.
You know fundamental technical SEO principles, audit methods and tools such as Screaming Frog, Sistrix or SEMrush and can implement optimizations independently.
You have initial practical experience with AI-based search features, AI overviews, generative search engines or tools that help optimize content and technical structures for AI-driven search results.
You are curious and eager to develop further in this future-focused area.
You have experience with the structure, settings and apps of a Shopify store and are familiar with metadata, product structures and performance factors.
Proficient with GA4, Google Tag Manager and Search Console. Experience with Looker Studio is a plus.
You are familiar with HTML and CSS. Basic JavaScript knowledge is helpful for understanding and coordination but not mandatory.
You enjoy working with data, recognize patterns and translate them into clear technical measures.
Excellent German and English skills, both written and spoken.

Fully remote or hybrid work at our locations in Munich, Hannover or Leipzig
Flexible working hours with core hours — doctor’s appointments, childcare and other important appointments are no problem
13th salary (target bonus) + €100 monthly company pension contribution after 6 months + 15% subsidy on the employee contribution + attractive employee discounts
3 paid educational days per year for professional development + 1 additional vacation day for volunteer work
€600 annual health budget + access to over 13,000 fitness and wellness offers (EGYM Wellpass)
Regular team events and shared experiences
Significant creative freedom, varied tasks and openness to new ideas and innovations

SEO Manager

Key skills