Develop and execute integrated marketing plans tailored to EMEA and Asia markets, aligning with regional sales goals and market dynamics
Own & drive the lead generation & nurturing activities for the region, focusing on customer needs and progression of prospect through the funnel.
Monitor, report on and own the regional pipeline health
Iterate the customer journey and how to address it for persona in buying centers in your region
Own, design and implement demand generation campaigns including webinars, trade shows, roadshows, and digital marketing efforts.
Collaborate with cross-functional teams to localize or drive global campaigns, ensuring messaging resonates with target audiences in your markets
Use data-driven insights to optimize campaigns and support the sales pipeline, aligning with overall company goals
Manage marketing initiatives with channel partners and resellers, creating joint campaigns and co-marketing activities to expand market reach
Develop, own and control your own budget.

7+ years of Marketing experience in cybersecurity
Excellent written and spoken command of the English and German language, Arabic, other European or Asian language are an advantage
Hands-on experience in developing and implementing digital marketing campaigns, with a strong understanding of MQLs and SQLs, conversion rates, and nurturing campaigns in Salesforce and Pardot; ideally certified in both platforms.
Ability to work independently, demonstrate strong initiative and ownership for all marketing concerns within your territory
Understand the local flavour of what works and what doesn’t in different geographies, vertical markets, and main personas
Team player
Ability to draw on experience in cybersecurity and make fact-based decisions.
Willingness to travel up to 25%.

Marketing Manager – EMEA, Asia Pacific

Key skills