Lead go-to-market plan development for new product offerings with cross-functional teams
Prepare dealer promotional collateral and support development of marketing communications and training materials
Support collaboration with the Freightliner, Western Star, and Detroit Brand Communications teams and Corporate Communications team, as needed
Direct marketing truck and trade show strategy development
Manage cross-functional event planning
Represent DTNA at trade shows and other industry and customer-focused events
Maintain oversight of proper product messaging and segment positioning in social media channels
Lead collaboration with Segment Strategy and Product Strategy teams to understand market customer and competitor insights
Develop compelling and authentic product talking points that clearly communicate customer value
Collaborate with the Digital Marketing Team to promote products/features in brand web sites and dealer-facing tools
Act as main point of contact for internal and external stakeholders for product information
Develop product presentations and present to key stakeholders and customers
Support development and maintenance of target segment sales, demo and trade association rebate programs

Bachelor’s Degree + 5-7 years of relevant experience, or 8 years of relevant experience in lieu of degree
Proficient in Microsoft Office
Strong Presentation Skills/Experience
Marketing, project management, or engineering experience
Freightliner and/or Western Star Product Knowledge

Vocational Product Marketing Strategist

Key skills