Design and optimize first-run experiences for learners, admins, and leaders that drive rapid activation and time-to-value.
Own the systems that surface where learners have been, what they've completed, and how far they've come — giving both individuals and leaders meaningful visibility into growth.
Build and evolve recognition mechanics that reinforce habit formation and celebrate milestones across the learner lifecycle.
Own the full suite of outbound engagement touchpoints — email, in-app notifications, and mobile push — ensuring the right message reaches the right person at the right moment.
Develop the dashboards, nudge systems, and reporting surfaces that enable company admins and people leaders to monitor, motivate, and re-engage their teams at scale.
Maintain and improve preference and configuration surfaces that give learners and admins meaningful control over their experience.
Work closely with the analytics team to instrument lifecycle events, define engagement benchmarks, and close the feedback loop between behavioral data and product decisions.

Experience owning lifecycle or engagement products at a SaaS company, with demonstrable impact on activation, retention, or re-engagement metrics.
Familiarity with CRM, marketing automation, or notification platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and how they integrate with product surfaces.
Ability to partner with analytics and data teams to define instrumentation requirements, interpret behavioral data, and translate findings into roadmap decisions.
Experience designing or iterating on onboarding flows, progress tracking, or achievement systems with measurable outcomes.
Comfort operating across both end-user (learner) and admin/B2B buyer personas within the same product surface.
Experience collaborating with GTM, customer success, and marketing stakeholders on lifecycle campaigns and in-product communications strategy.
Familiarity with mobile notification infrastructure and cross-channel communication coordination is a plus.

Product Manager – User Engagement and Lifecycle

Key skills