Own the end-to-end product experience
Design complete user journeys (research → flows → wireframes → high-fidelity UI)
Simplify complex, high-consideration flows into clear, intuitive experiences
Improve acquisition and conversion funnels through UX and UI enhancements
Design experiences aligned to traffic source, intent, and funnel stage
Support A/B tests and experimentation by producing test-ready designs
Apply qualitative and quantitative insights to iterate and improve designs
Build, evolve, and maintain scalable design systems
Ensure UI consistency, accessibility, and visual quality across the product
Balance speed and craftsmanship in a fast-moving environment
Use tools like GA4, Hotjar, session replay to identify drop-offs and opportunities
Interpret experiment learnings and apply insights to future designs
Collaborate closely with product managers, engineers, CRO leads, and marketers
Work iteratively from concept to launch in an experimentation-driven workflow
Clearly communicate design decisions and trade-offs to stakeholders

5+ years of experience in product design (UX + UI)
Strong portfolio demonstrating real, shipped product work
Experience designing end-to-end flows, not just individual screens
Strong understanding of usability, user behavior, and conversion principles
Comfortable working in data-driven, experiment-heavy environments
Ability to think strategically while executing quickly
Experience with design systems and scalable UI
Strong communication and collaboration skills
Product-first mindset that prioritizes user and business impact over personal preference
Nice to Have: Experience in fintech, mortgage, or other high-conversion funnels
Experience supporting A/B testing, CRO, and experimentation
Familiarity with Figma, GA4, Hotjar, FullStory/OpenReplay
Understanding of front-end fundamentals (HTML/CSS; Tailwind a plus)

Senior Product Designer – UX/UI

Key skills