Own analysis of the end-to-end customer digital journey across Lennar.com and our marketing & sales touchpoints, identifying friction points, and engagement opportunities
Lead the design, build, testing, and rollout of web behavior tracking, ETL, semantic layer and AI enablement, reporting, and self-serve data tools for product, UX, and marketing stakeholders
Design, execute, and analyze A/B and multivariate experiments (Optimizely or similar) to optimize digital experiences and drive measurable conversion improvements
Partner with cross-functional stakeholders to define success metrics, translate complex findings into clear recommendations, and present insights to leadership
Conduct UAT, provide end-user training, and maintain comprehensive project and analytics documentation
Leverage AI-enabled tools and emerging methodologies to accelerate analysis and enhance team productivity

Advanced SQL skills
Bachelor’s degree in Computer Science, Information Technology, Business Administration, or a related field (Master’s degree beneficial)
5–8 years of experience in data analysis, digital analytics, analytics engineering, or a related role
Experience in a digital product or e-commerce environment preferred
Experience with a data transformation tool such as dbt
Advanced experience with Tableau or similar data visualization tools
Strong communication, interpersonal, and presentation skills
Strategic thinker with the ability to see the big picture

Senior Data Analyst

Key skills