Manager, Marketing Technology – Digital Experience Platforms

Role Overview

• Owns the strategy, roadmap, and prioritization of marketing technology capabilities.
• Defines what capabilities are needed, why they matter, and how success is measured across the MarTech stack.
• Partners with Growth, Product Marketing, and Marketing Operations to understand business needs and translate them into prioritized MarTech capabilities and requirements.
• Works closely with the MarTech Integration Specialist and Web & Digital Asset Platform Specialist to define requirements, acceptance criteria, and delivery sequencing without owning implementation.
• Manages MarTech vendor relationships and contracts, aligning partner roadmaps and platform investments to business priorities and measurable outcomes.
• Defines and maintain the 12-month roadmap for the MarTech ecosystem, prioritizing features based on ROI, marketing impact, and technical feasibility.
• Leads discovery sessions with Marketing, Sales, and Customer Success to identify "pain points" and translate them into product requirements.
• Ensures marketing leadership understands available MarTech capabilities, tradeoffs, and roadmap decisions.
• Evaluates third-party vendors against internal build options, conducting "Proof of Concept" (POC) phases to validate fit.
• Writes PRDs and user stories that translate business needs into clear functional requirements, acceptance criteria, process flows, and data requirements (events, fields, taxonomy).
• Designs the "Blueprints" for the system, such as lead scoring models, routing rules, and nurture logic.
• Acts as the Product Owner in sprint ceremonies, managing the backlog and making real-time trade-off decisions during development.
• Defines UAT criteria and lead business validation to ensure delivered capabilities meet requirements.

Requirements

• 7+ years in MarTech, specifically in roles such as Business Analyst, Product Manager, or Senior Marketing Operations Specialist transitioning into a strategic function.
• Proven experience working with at least two of the following: CRM, MAP, CDP, Analytics, CMS, Experimentation platforms, or Data Warehouse/BI tools.
• Demonstrated ability to translate high-level business goals into detailed technical requirements and measurable growth outcomes.
• Deep familiarity with the Adobe Tech Stack and Marketo, specifically how these platforms interact with CRM systems (Salesforce).
• Strong grasp of lifecycle automation, segmentation, campaign operations, and integration patterns.
• Understanding of consent/compliance impacts (GDPR/CCPA) is essential.
• A strong understanding of event tracking, schemas, identity resolution/keys, and basic attribution concepts.
• Solid understanding of the modern marketing funnel, including lead scoring, attribution modeling, and navigating the 'cookie-less' future.
• Mastery of business analysis techniques, including the creation of BRDs, UML diagrams, and user journey mapping.
• Proven experience working in Scrum or Kanban environments as a Product Owner (PO) or Business Analyst (BA).
• Experience in roadmap ownership, rigorous prioritization, stakeholder management, and outcome-based delivery.
• Expertise in requirement elicitation, process mapping, and writing clear user stories with actionable acceptance criteria.
• Exceptional skill in explaining technical constraints to Marketers and marketing goals to Engineers.
• Ability to align non-technical stakeholders and technical teams through crisp documentation and clear communication of tradeoffs.
• Experience managing conflicting priorities across departments (e.g., balancing the needs of Brand vs. Performance Marketing).
• Ability to manage multiple workstreams and vendor relationships simultaneously without losing sight of measurable outcomes.

Benefits

• Health care coverage designed for the mind and body.
• Generous time off helps keep you energized for your time on.
• Access a wealth of resources to grow your career and learn valuable new skills.
• Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• From retail discounts to referral incentive awards—small perks can make a big difference.