Define and own the product vision, not a document in Confluence, but a living point of view that shapes every major decision we make
Turn company strategy into a roadmap that is ambitious, honestly sequenced, and defensible
Own continuous discovery: customer interviews, usage patterns, win/loss analysis, churn signals, as a habit, not a quarterly event
Build direct relationships with coordinators, property managers, and operators, understanding not just what frustrates them, but why it frustrates them and what it costs them
Go beyond feature requests to the behavioral patterns and business outcomes driving them, then make that case clearly to leadership
Partner with Engineering to ship quality product on a predictable cadence. No waterfall. No chaos.
Ensure every feature has an activation and adoption path before it ships, in partnership with Customer Success and Sales
Own the go-to-market narrative for every release: what changed, why it matters, and how it works
Define success metrics before work begins, tying product outcomes to customer business outcomes, not just usage stats
Lead the evaluation and integration of AI capabilities that create real efficiency gains for our users, not AI for the press release

5+ years in product management, with at least 2 years in a senior or lead PM role
A track record of B2B SaaS products that users actually adopted and retained, not just shipped
Deep experience working alongside engineering teams: specs, acceptance criteria, iteration cycles, retrospectives
Demonstrated ability to use data to challenge and change your own assumptions
Exceptional writing and communication, you can write a one-pager that shifts the direction of a conversation
Strong Preference: Background in proptech, real estate, field service, or operations software
Hands-on experience designing or integrating AI-powered features, LLM workflows, intelligent automation, predictive tooling
Experience in PLG or hybrid PLG/SLG environments
Time inside a company between 30-150 employees, you understand what it means to operate at that constraint level

Director of Product

Key skills