Owns the strategy, roadmap, and prioritization of marketing technology capabilities.
Responsible for defining what capabilities are needed, why they matter, and how success is measured across the MarTech stack.
Translate marketing and business needs into clear functional requirements, user stories, and acceptance criteria.
Partner with Growth, Product Marketing, and Marketing Operations to understand business needs and translate them into prioritized MarTech capabilities and requirements.
Manage MarTech vendor relationships and contracts, aligning partner roadmaps and platform investments to business priorities and measurable outcomes.
Define and maintain the 12-month roadmap for the MarTech ecosystem, prioritizing features based on ROI, marketing impact, and technical feasibility.
Lead discovery sessions with Marketing, Sales, and Customer Success to identify "pain points" and translate them into product requirements.
Requirements
7+ years in MarTech, specifically in roles such as Business Analyst, Product Manager, or Senior Marketing Operations Specialist transitioning into a strategic function.
Proven experience working with at least two of the following: CRM, MAP, CDP, Analytics, CMS, Experimentation platforms, or Data Warehouse/BI tools.
Bachelor’s degree (or equivalent practical experience) in Business, Marketing, Information Systems, Computer Science, or a related field.
Deep familiarity with the Adobe Tech Stack and Marketo, specifically how these platforms interact with CRM systems (Salesforce).
A strong understanding of event tracking, schemas, identity resolution/keys, and basic attribution concepts.
Solid understanding of the modern marketing funnel, including lead scoring, attribution modeling, and navigating the 'cookie-less' future.
Mastery of business analysis techniques, including the creation of BRDs, UML diagrams, and user journey mapping.
Proven experience working in Scrum or Kanban environments as a Product Owner (PO) or Business Analyst (BA).
Benefits
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.