Develop and execute social media strategy; develop content and calendar for social media platforms
Plan, create and post organic and paid social media content for all Carle Health properties
Oversee Reputation Management with monitoring audience responses to social media posts
Integrates social SEO strategies to optimize discoverability
Utilize AI-assisted tools for content ideation and workflow optimization
Build and manage a content calendar aligned to marketing campaigns
Upholds social listening protocols to monitor brand sentiment
Ability to track and analyze KPIs including follower growth, engagement rates, traffic, and ROAS

Social Media Strategist

Key skills