Contribute to the development and advancement of the digital content strategy to advance organizational objectives and goals for line of business.
Perform content audits and identify action items.
Partner with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging, and taxonomy.
Manage permissions, access controls, and brand standards for all digital assets to ensure compliance and consistency.
Design and maintain scalable workflows for digital asset creation, ingestion, versioning, and archival for teams across the enterprise.
Develop and/or configure metadata schema, file naming conventions, search optimization, and content organization to aid in fast, accurate asset discoverability.
Partner with our engineering and IT teams to implement AI-driven solutions to improve DAM user experience.
Define and evolve the strategy for DAM and integrations with CMS (content management system) and project management tools.
Maintain assets for Creative, Marketing, Website, and Brand teams.
Regularly audit and report on digital asset counts and usage.
Translate complex technical concepts for non-technical stakeholders and communicate foundational improvements across the organization.
Educate and train internal and external partners on DAM best practices, governance and system capabilities.
Gather user feedback to inform continuous improvement of the tool.

2 years of experience with DAM and CMS platforms as well as related content tools.
Basic understanding of digital content naming conventions, file types, and metadata formats (XMP, Exif, IIM).
Background in product management and tool administration.
Strong organizational and time-management skills with comfort managing multiple projects.
Experience producing clear, concise specifications and operational documentation and training materials.

Digital Asset Management System Administrator

Key skills