Key skills
SQLTableauAnalyticsLookerBIBusiness IntelligencePower BILeadershipA/B Testing
About this role
Role Overview
- Analyze CAC, LTV, conversion rates, retention, and campaign performance
- Identify inefficiencies and recommend budget reallocation
- Support marketing experiments (A/B testing, channel optimization)
- Build and maintain dashboards (Power BI, Tableau, Looker, etc.)
- Translate business questions into structured analysis
- Automate recurring reporting and reduce manual work
- Move beyond reporting into clear recommendations
- Highlight risks, opportunities, and performance drivers
- Support leadership with weekly/monthly performance insights
- Clean and structure data
- Align KPI definitions
- Maintain a consistent reporting logic
Requirements
- Experience in data analytics, data science, or business intelligence, preferably within DTC, e-commerce, or consumer brands.
- Strong SQL + at least one BI tool
- Hands-on experience with: CAC / LTV / funnel metrics and marketing performance analysis
- Experience supporting business decisions (not just reporting)
- Nice-to-Have
- Exposure to experimentation (A/B testing)
- Basic predictive modeling (LTV, churn, forecasting)
- Experience working with marketing teams
Tech Stack
- SQL
- Tableau
Benefits
- Remote flexibility – Work remotely while collaborating with a globally distributed team.
- Earn between $40,000 to $60,000 per year, depending on experience and expertise.
- Strategic leadership role – Direct exposure to executive leadership and key decision-making processes.
- Opportunity to build and scale the company’s data strategy and infrastructure from the ground up.