Research trends, competitors, hooks, and winning angles for the Spanish market
Turn business needs and performance signals into new creative concepts
Write clear briefs, scripts, and production guidelines
Recommend the right format depending on the idea: real UGC, AI avatar content, influencer content, or designer-led video variations
Manage several video projects at the same time
Coordinate with content creators and internal designers
Source and brief the right creators based on concept, timing, and budget
Manage a creator pool of around 10 to 15 creators per quarter, with frequent weekly renewals
Join weekly discussions with the traffic team, Creative Supervisor, and Head of Growth
Use performance feedback to decide what to push, adapt, retry, or stop
Turn learnings into sharper hooks, better briefs, and smarter creator choices

2+ years of experience in creative strategy, social video production coordination, or project management for paid social content
Strong understanding of how social video ads are developed, tested, and iterated
Experience working with creators, briefs, scripts, and production workflows
Solid judgment on hooks, messaging, formats, and social media trends
Strong organization and enough structure to thrive in a recurring weekly rhythm
A test-and-learn mindset: you like trying ideas, learning fast, and improving through iteration
Comfort working cross-functionally and going after the right information when needed
Native Spanish (Spain) is required and either fluent French or English (for internal communication)

Freelance Creative Strategist, Spanish Market

Key skills