Support and evolve MSK’s search engine optimization strategy across organic search, local listings, and online reviews
Help modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI-influenced discovery
Partner with listings vendors to help maintain accurate, consistent, and compliant location data across platforms
Collaborate with survey and review vendors to strengthen review monitoring and response processes
Work cross-functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams
Monitor search performance and visibility trends, translating findings into clear, practical insights
Assist with establishing standards and best practices that promote accuracy, trust, and consistency in search results
Stay informed on evolving search technologies and AI-driven discovery to inform future recommendations
Handle visibility or reputation-related issues with professionalism, sound judgment, and sensitivity

5–8 years of experience in SEO, search, or digital visibility roles
Direct healthcare SEO experience, including familiarity with regulated or highly scrutinized content
Strong understanding of local search, listings management, and location-based discovery
Experience working with vendors or platforms supporting listings and review management
Hands-on experience with SEO tools and technologies (e.g., BrightEdge, Yext, Schema, analytics platforms)

Manager, SEO – Local Search Optimization

Key skills