Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io and SFDC.
Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards.
Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality.
Manage email deliverability, sender reputation, and compliance with GDPR, privacy regulations, and opt-out requirements — with a focus on growing the APAC marketable database.
Debug lead and MQA routing logic, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention.
Monitor MQL/MQA volumes, conversion rates, and system health — proactively identifying and resolving issues.
Serve as the primary liaison to APAC SDR teams on MQL/MQA performance, working with them to improve handoff quality, outreach timing, and conversion to opportunity.

5+ years in marketing operations at a high-growth SaaS company
Deep working knowledge of marketing automation platforms (Marketo, Customer.io) and Salesforce
Strong understanding of the lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics
Ability to work cross-functionally with Sales, SDRs, Demand Gen, and RevOps
Familiarity with email deliverability best practices and data privacy regulations (GDPR in particular)
Analytical mindset with the ability to monitor performance data, diagnose issues, and recommend process improvements
Track record of building and maturing operational processes
Experience working in a high growth company, and across multiple timezones
Conversational in Japanese or Korean

Marketing Strategy – Operations Manager

Key skills