Director, Analytics

Role Overview

• Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities.
• Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight.
• Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels.
• Lead analytics strategy in new business pitches and RFPs.
• Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives.
• Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage.
• Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs.
• Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation.
• Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations.
• Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments.
• Familiarity with SQL and Python and/or R to interrogate complex datasets and validate modeling approaches.
• Advance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadership.
• Lead, mentor, and scale a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinking.
• Establish best practices, and scalable frameworks to improve the analytics discipline across the organization.
• Promote a culture of curiosity, accountability, and progress.
• Monitor latest analytics tools, modeling techniques, AI applications, and marketing technologies.
• Ensure Evoke remains at the forefront of healthcare marketing science and performance measurement development.

Requirements

• 7+ years of experience in marketing analytics, marketing science, or performance measurement, including agency and healthcare industry exposure.
• Demonstrated experience leading and developing analytics teams (5+ direct/indirect reports preferred).
• Deep commercial experience in pharmaceutical, biotech, or medical device marketing.
• Understanding of patient and healthcare provider behavior and healthcare data ecosystems.
• Experience working with healthcare and clinical data providers (e.g., Crossix, Komodo, IQVIA, or comparable).
• Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modeling.
• Proficiency with digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking).
• Willingness to travel as needed.

Tech Stack

• Python
• SQL

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development opportunities