Monitor and optimize the performance of digital content, posts, and campaigns;
Promote content to expand reach and improve results on paid media platforms (Meta Ads and Google Ads);
Analyze engagement, reach, conversion, and performance metrics across digital channels;
Assess the impact of graphic assets and media formats, recommending improvements to maximize results;
Create reports and dashboards with insights for continuous optimization of campaigns and content;
Collaborate with design, content, and strategy teams to ensure materials perform optimally;
Research trends, benchmarks, and new methodologies to evolve performance strategy;
Support content optimization following SEO best practices;
Apply strategic thinking to improve content based on performance analysis and insights.

Experience analyzing the performance of digital content and campaigns;
Proficiency in Meta Ads and Google Ads for campaign management and optimization;
Practical experience with SEO, including keyword analysis, content optimization, and organic ranking best practices;
Familiarity with analytics and monitoring tools (Google Analytics, Looker Studio, or similar);
Experience with Excel for organizing and analyzing performance data;
Understanding of consumer behavior and the impact of different media formats;
Analytical, organized, and results-oriented profile;
Ability to interpret data and propose performance improvements based on metrics;
Interest in or experience with using AI to support analyses, campaign optimization, or insight generation.

Performance Analyst I, Brand Content

Key skills