Set and communicate the Global strategy for Editorial Monetization (both on and off platform).
Develop and execute strategic plans to deliver against Editorial Monetization revenue goals in monetizable markets.
Be accountable for the Global performance and results of the Editorial Sponsorships Initiative in partnership with GSO and Product.
Apply in-depth knowledge of business needs and industry trends to anticipate and build new Editorial Sponsorship Initiatives 24-36 months out.
Collaborate with Global Head of Editorial Content, Editorial Programing and GSO teams to build out workflows against the Editorial Sponsorships/Ad Sales program and roll out new Editorial Ad Packages.
Create systems that reinforce a culture of accountability, holding the Editorial Monetization team accountable for the performance of their initiatives.
Collaborate with cross-functional Ad Sales teams on go-to-market implementation of on platform programming, curation and original programming initiatives.
Employ AI to accelerate planning and cross-functional alignment.
Ensure all AI-assisted outputs are reviewed for strategic accuracy, brand consistency, and stakeholder readiness before distribution.
Apply AI to surface and evaluate incremental campaign opportunities at scale.
Oversee the Editorial Tentpole Campaigns ensuring timely reporting back to GSO team to make adjustments/make goods to ensure campaign success.
Identify incremental strategic opportunities to enhance campaigns, drive engagement.

10+ years in editorial monetization content programming or digital publishing, with 5+ years leading managers or large multi-disciplinary teams.
Demonstrated success turning cultural trends and data insights into large-scale, measurable advertiser content programs.
Demonstrated experience using AI to accelerate strategic research and content monetization workflows
Track record of strategic thinking, timely decision-making and stakeholder influence in high-visibility environments.
Proven ability to apply AI to streamline reporting, cross-functional documentation, and operational processes at scale
Expertise juggling multiple complex projects and frameworks while keeping teams energized and on-track.
A growth-oriented mindset about the usage of AI as a force multiplier for editorial and monetization teams.
Inclusive leader who values differences, builds diverse teams and creates space for every voice.
Exceptional verbal storytelling and presentation skills.

Director, Editorial Monetization

Key skills