You'll own the content engine that drives discovery
The web experience that converts visitors into leads
The optimization loops that make both better over time
Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles
Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week
Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels
Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints
Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search)
Drive non-branded organic growth
Monitor how LLMs categorize Verifiable
Partner with web/dev to maintain technical SEO health
Own strategy and execution for inbound conversion paths
Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes
Lead end-to-end webinar and video production
Scale the webinar program from 2–3 to 6–8 per year
Define and own Verifiable's voice on LinkedIn and Reddit
Partner with internal SMEs to build a thought leadership content system
Implement social listening to track sentiment shifts and brand mentions

8+ years in inbound, content, or growth marketing with at least 5 years in B2B SaaS
Proven track record building inbound programs that drive measurable pipeline — specific examples required
Hands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipeline
Strong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awareness
Fluent in AEO/AI search — understands how LLMs source and surface content and has experimented with it firsthand
End-to-end video and webinar production experience
Exceptional writer and editor — translates complex or technical concepts into content that resonates with business buyers
Experience with complex B2B sales cycles and multi-stakeholder buying decisions

Senior Manager, Organic Growth Marketing

Key skills