Lead the design, development, and delivery of analytics solutions that evaluate campaign performance across onsite, offsite and CRM media channels.
Build and manage dashboards, KPIs, and reports that support internal teams and advertiser needs.
Drive media attribution, incrementality testing, and ROI analysis to validate campaign effectiveness.
Develop customer segmentation, behavioral insights, and targeting strategies using first-party data.
Translate complex datasets into actionable business insights and compelling data stories.
Support pre
and post-campaign analysis and performance reviews with external brand partners.
Identify trends and patterns in sales, customer behavior, and media engagement to inform strategy.
Ensure data governance, accuracy, and compliance with privacy standards and organizational policies.
Ability to interact effectively and deliver compelling messages to stakeholders across various band levels and client partners.

5+ years of experience in data analytics, BI or a related field.
Strong SQL skills
able to write complex queries efficiently across large datasets.
Expertise in data visualization tools: Looker, Tableau or Power BI.
Excellent storytelling and communication skills
able to distill complexity into clarity.
Demonstrated business acumen, preferably in retail, e-commerce or consumer analytics.
Ability to work independently with minimal supervision in a fast-paced, data-driven environment.
Strong understanding of metrics, KPIs and data validation best practices.

Senior Data Analyst

Key skills