Analyze SEO performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities
Own and evolve portfolio level SEO performance reporting, including dashboards and scorecards
Build and maintain benchmarking frameworks to compare performance across key verticals
Define and standardize SEO KPIs to ensure consistency across teams
Evaluate the effectiveness of SEO strategies and product capabilities, identifying what drives the strongest outcomes
Conduct post launch analyses for product and strategy updates impacting SEO performance
Support emerging areas like AI driven search such as AI assisted search visibility, entity coverage, and local signals as measurement capabilities evolve
Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful SEO signals
Translate complex data into clear narratives and recommendations for both technical and non technical stakeholders
Proactively surface insights and opportunities that influence product direction and business strategy

Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field; STEM degree a plus.
4+ years of experience in data analytics, digital marketing, product development, or a related field, with a strong emphasis on data mining to inform product decisions
Experience working with large datasets and translating data into actionable insights
Strong understanding of SEO fundamentals including technical, on page, off page, local search, and familiarity with AI search is a plus
Experience building dashboards and reports for a range of stakeholders
Experience in agency, SaaS, or SMB focused environments is a plus
Intermediate experience with SQL and data visualization tools such as Tableau or similar
Familiarity with tools like Google Analytics GA4, Google Search Console, SEMrush, Ahrefs, Moz, BrightLocal, or similar
Experience with Python or automation tools is a plus
Strong analytical and problem solving skills
Clear and effective communication both written and verbal
Ability to work independently and manage multiple priorities
Attention to detail with a focus on data accuracy and consistency

100% employer-paid medical, dental, and vision insurance
Flexible paid time off, so you can rest, relax, and recharge away from work
Paid parental leave
Paid cell phone and service
Remote office allowance
Professional development and development courses
Regular manager check-ins to drive performance and career growth through Lattice

Senior SEO Data Analyst

Key skills