Design and build engaging, interactive training content, including playbooks, certification exams, and e-learning modules.
Turn complex technical product features into simple, persuasive value propositions that reps can use in real-world conversations.
Lead live training sessions, workshops, and new hire bootcamps.
Host role play sessions and coaching clinics to help reps sharpen their discovery and closing skills.
Execute the enablement plan for new features, ensuring the GTM team understands the "What," the "Why," and the "How" of every release.
Create the supporting assets (one-pagers, talk tracks) that help reps communicate value immediately.
Act as the primary administrator for our enablement tech stack.
Ensure the GTM team knows how to use our tools (Salesforce, Salesloft, Gong) to streamline their workflow rather than clutter it.
Be the "ear to the ground," collecting feedback from reps and managers to identify where our content or training is missing the mark.
Constantly iterate on our programs to ensure they remain relevant as the market shifts.

3-5 years of experience in Sales, Enablement, or Instructional Design.
Direct Outbound Experience: Proven track record as a former outbound sales leader or high-performing representative (e.g., Outbound BDR/SDR Manager, Outbound BDR, or AE).
Prospecting Enablement: Specific experience building and executing enablement programs focused on outbound prospecting, including cold outreach, multi-channel sequencing, and lead qualification.
Superior Presentation & Facilitation: Advanced skills in commanding a room or a web-conferencing call to deliver impactful training.
Creative Content Development: Ability to transform technical documentation or sales processes into compelling slide decks, videos, or playbooks.
Analytical Mindset: An interest in using data and performance metrics to prove the success and ROI of enablement programs.

GTM Enablement Program Manager

Key skills