Paid Search Manager

Role Overview

• SEM Campaign Execution: Build, test, and deploy paid search campaigns within Google Ads and Bing, ensuring accurate setup, proper targeting, and on-time delivery for major sports events.
• Keyword & Bidding Strategy: Implement and manage keyword lists and bidding strategies to optimize CPA and improve ROAS across all sports verticals.
• High CPA Mitigation: Monitor and address campaigns with higher than average CPAs, such as branded campaigns, by implementing performance mitigation steps.
• Performance Tracking & Attribution: Monitor campaign attribution to identify missing last-touch data and provide actionable insights for optimization.
• Campaign Optimization: Monitor real-time performance to reduce CPA and improve ROI through dayparting and target controls.
• A/B Testing & Copywriting: Execute A/B tests on ad copy and landing pages, tracking performance to recommend optimizations based on data insights.
• Cross-Functional Coordination: Work with the Content and Analytics teams to verify data validation and ensure cohesive messaging across search channels.
• Best Practices & Industry Knowledge: Stay current with paid search trends, AI-driven opportunities, and sports streaming industry insights to enhance execution and performance of the channel.
• Reporting & Business Review: Provide accurate and timely channel inputs for the weekly business review (WBR) report.
• Ad Hoc Analysis: Deliver quick and insightful ad hoc performance reports to support strategic decision-making as needed.
• Weekend/Holiday Monitoring: Active oversight of campaign performance, ensuring that high-volume weekend traffic or holiday surges do not exhaust budgets prematurely.

Requirements

• 5+ years of hands-on experience in Paid Search (SEM), with a strong focus on building, launching, and optimizing campaigns in Google Ads and Bing.
• Deep understanding of keyword strategy, Quality Score, and SEM performance metrics including CPA and ROAS.
• Proficiency in analytics tools and Google Ads Editor for managing high-volume accounts.
• Strong analytical skills with the ability to track performance, interpret data, and adjust campaigns to improve engagement and conversions.
• Highly organized, meticulous in documentation, detail-oriented, and thorough, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Must be local to Austin, TX, or willing to relocate.

Benefits

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week