SEM Campaign Execution: Build, test, and deploy paid search campaigns within Google Ads and Bing, ensuring accurate setup, proper targeting, and on-time delivery for major sports events.
Keyword & Bidding Strategy: Implement and manage keyword lists and bidding strategies to optimize CPA and improve ROAS across all sports verticals.
High CPA Mitigation: Monitor and address campaigns with higher than average CPAs, such as branded campaigns, by implementing performance mitigation steps.
Performance Tracking & Attribution: Monitor campaign attribution to identify missing last-touch data and provide actionable insights for optimization.
Campaign Optimization: Monitor real-time performance to reduce CPA and improve ROI through dayparting and target controls.
A/B Testing & Copywriting: Execute A/B tests on ad copy and landing pages, tracking performance to recommend optimizations based on data insights.
Cross-Functional Coordination: Work with the Content and Analytics teams to verify data validation and ensure cohesive messaging across search channels.
Best Practices & Industry Knowledge: Stay current with paid search trends, AI-driven opportunities, and sports streaming industry insights to enhance execution and performance of the channel.
Reporting & Business Review: Provide accurate and timely channel inputs for the weekly business review (WBR) report.
Ad Hoc Analysis: Deliver quick and insightful ad hoc performance reports to support strategic decision-making as needed.
Weekend/Holiday Monitoring: Active oversight of campaign performance, ensuring that high-volume weekend traffic or holiday surges do not exhaust budgets prematurely.
Requirements
5+ years of hands-on experience in Paid Search (SEM), with a strong focus on building, launching, and optimizing campaigns in Google Ads and Bing.
Deep understanding of keyword strategy, Quality Score, and SEM performance metrics including CPA and ROAS.
Proficiency in analytics tools and Google Ads Editor for managing high-volume accounts.
Strong analytical skills with the ability to track performance, interpret data, and adjust campaigns to improve engagement and conversions.
Highly organized, meticulous in documentation, detail-oriented, and thorough, with the ability to manage multiple projects and deadlines in a fast-paced environment.
Must be local to Austin, TX, or willing to relocate.
Benefits
Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Flexible paid time off
Hack-a-thons and a full calendar of team-building and social events
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week