Director of Brand and Communications

Role Overview

• Own Stord's brand strategy, visual identity, and narrative, ensuring consistency and differentiation across all channels and audiences
• Translate Stord's positioning into a clear, compelling brand voice and point of view that resonates with mid-market DTC founders and ecommerce operators
• Serve as the internal steward of the brand, setting standards, educating the org, and pushing for quality across every touchpoint
• Partner with Product Marketing to ensure brand narrative ladders up to GTM messaging and positioning frameworks
• Lead and develop Stord's in-house brand studio, including designers, creatives, and content producers
• Set creative direction across campaigns, sales collateral, web, events, and product marketing assets
• Build efficient creative processes and systems that allow the studio to produce high-quality work at the pace of a high-growth company
• Manage external agency and freelance relationships where needed to scale output
• Own Stord's content strategy and editorial calendar across thought leadership, blog, video, social, and owned media
• Develop high-value content that is consumed by DTC founders and ecommerce leaders and drives brand affinity and organic pipeline
• Build efficient content production processes that balance quality, velocity, and cost
• Ensure all content aligns with GTM messaging frameworks and reinforces Stord's position as the default operating system for modern commerce
• Own Stord's corporate narrative and external communications across press, analyst relations, social thought leadership, and executive visibility
• Build and manage media relationships; drive earned coverage in key trade and business publications relevant to DTC, ecommerce, and logistics
• Lead communications around major company milestones including funding, product launches, partnerships, and executive announcements
• Develop and manage Stord's executive thought leadership program, positioning Stord's founders and leadership team as voices in the commerce and logistics space

Requirements

• 10 years of progressive marketing experience, with at least 4 years in a brand leadership role, ideally in VC-backed, high-growth B2B SaaS or tech-enabled services
• Proven track record building and scaling a brand function from an early or underdeveloped state
• Deep fluency across brand strategy, creative direction, content, and communications; able to operate at the strategic layer without losing touch with execution
• Strong creative instincts and a well-developed point of view on design, messaging, and storytelling across mediums
• Experience leading and developing in-house creative or studio teams; able to attract, retain, and inspire A-players
• Track record of building PR and media relationships that generate meaningful earned coverage
• Comfortable operating as a player-coach; you set direction and hold high standards, but you roll up your sleeves when the moment calls for it
• Superior storytelling and executive presence; able to represent the brand internally and externally with conviction.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities