Represent Adestra’s product and services with a deep understanding of its value for North American marketers.
Proactively seek new leads and business opportunities, targeting mid-market and enterprise accounts in North America.
Use CRM, sales engagement platforms, cold calling, emailing, and social selling to generate new sales opportunities.
Set up meetings or calls between potential customers and sales executives.
Manage and maintain a pipeline of interested prospects, collaborating with sales executives for next steps.
Identify best practices to refine Upland’s lead generation playbook for the North American market.
Identify opportunities for Upland Audience Engagement to solve prospects’ needs, especially in the context of MarTech integrations (e.g., CRM, CDP, audience development tools).
Collaborate with internal teams to refine messaging and maximize value in every interaction.

1–2 years of full-time BDR/SDR or previous sales experience, ideally in North America.
Proven track record of quota attainment.
Experience in sales development of marketing technology (MarTech) tools is required.
Strong understanding of the email and multi-channel marketing space, including key players and competitors.
Familiarity with Software Sales SaaS platforms and modern prospecting techniques (cold calling, social selling, lead nurturing, and intent focused outreach).
Ability to leverage data aggregation and segmentation tools to deliver the right message at the right time.

Business Development Representative

Key skills