CRM Assistant

Role Overview

• Assist in the planning and delivery of CRM campaigns, working closely with the CRM Manager to align on campaign content and priorities.
• Support the creation and maintenance of the CRM content calendar, collaborating with CRM, digital, and wider teams across both BAU and campaign activity.
• Write engaging, on-brand copy for email, SMS, and WhatsApp campaigns.
• Build visually engaging, brand-led assets using Photoshop templates.
• Build, test, and schedule email, SMS, and WhatsApp campaigns within Klaviyo.
• Support the development and optimisation of customer journeys and automated emails (e.g. welcome, browse/cart abandonment, post-purchase).
• Help manage audience segmentation, ensuring the right message reaches the right customer at the right time.
• Support the optimisation of website forms and data capture points.
• Test campaigns across devices and inboxes to ensure quality and consistency before send.
• Analyse email, SMS and WhatsApp performance, including open rates, click-through rates, and conversions.
• Support A/B testing of subject lines, content, and send times to continuously improve performance.
• Assist in reporting on campaign, loyalty and omnichannel performance and identifying opportunities for improvement.
• Support the creation of weekly and monthly CRM reports by extracting data across multiple platforms e.g. Klaviyo, Shopify, Google Analytics.
• Help maintain CRM data hygiene and ensure best practices in list management.

Requirements

• Creative Thinker – You love coming up with fresh, exciting ideas for emails, SMS, and customer journeys that feel fun, engaging, and on-brand.
• Great Eye for Design – You appreciate beautiful, well-balanced design and enjoy bringing campaigns to life with eye-catching, brand-consistent visuals.
• Confident Copywriter – You can write engaging, personality-packed copy, from scroll-stopping subject lines to emails that feel unmistakably Bird & Blend.
• Detail-Oriented – You’ve got a sharp eye for detail and ensure everything is spot-on, from crafting copy and assets to segmenting audiences and scheduling campaigns.
• Team Player – You enjoy collaborating with different teams, sharing ideas, and bringing campaigns to life together.
• Organised – You’re great at juggling multiple tasks, keeping campaigns on track, and staying ahead of deadlines.
• Curious & Proactive – You ask questions, take initiative, and love solving problems
• especially when it comes to improving the customer journey.
• Data Curious – You’re interested in how campaigns perform and enjoy using insights to make the next one even better.
• Quick to Learn – You’re confident picking up new tools and platforms, and excited to expand your skills as CRM evolves.
• Design Tools – Confident using tools like Canva, Photoshop experience is a bonus.
• CRM Platforms – Experience with Klaviyo or similar CRM tools is a plus.
• GDPR Awareness – You understand the importance of handling customer data responsibly and are keen to learn GDPR best practices.

Benefits

• Friendly and supportive team culture: Enjoy working alongside a team of like-minded individuals who value collaboration, camaraderie, and fun in the workplace.
• Membership of company pension scheme (if applicable): Secure your financial future with enrollment in a company-sponsored pension scheme, ensuring peace of mind and financial stability in retirement.
• Holiday accrual that grows with loyalty : Enjoy 25 days holiday (plus bank holidays ) as a token of appreciation for your dedication and loyalty to the organisation, providing you with ample opportunities for rest and relaxation.
• Your birthday off!
• Life Insurance & Income Protection: providing financial security and peace of mind for you and your families.
• Health Cash Plan: after one year service we will enrol you into our Health Cash Plan which will allow you to claim back money for dental, optical, prescription charges etc. Specific information on this scheme will be shared with you all.
• Life Happens Leave: Sometimes life can throw unexpected challenges our way, we offer paid leave specifically dedicated to these situations to provide employees with the time and space needed.
• Complimentary drinks and snacks: Stay refreshed and energised throughout the day with a variety of free drinks and snacks provided in the office.
• Monthly tea allowance and generous staff discount: Indulge in your favourite teas while benefiting from a discount on company products, fostering a culture of enjoyment and appreciation.
• Employee Assistance Programme: Access confidential and professional mental health support services to prioritise your well-being and address any personal or work-related challenges.
• Bike to Work and Electric Vehicle Schemes: Take advantage of a sustainable transportation option, contribute to environmental conservation, and benefit from tax-efficient savings.
• Paid volunteer days: Make a positive impact in our community by participating in volunteer activities during dedicated paid volunteer days, fostering a culture of corporate social responsibility and giving back.
• Dog-friendly office: Bring your furry friend to work and enjoy a pet-friendly environment that promotes work-life balance and companionship. We also have enhanced family friendly policies, offer flexible working and are always open to discussing your individual circumstances!