Key skills
CRM
About this role
Role Overview
- Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation;
- Analyze and create segments for gamification campaigns;
- Manage content inside the gamification back office;
- Publish and update content;
- Develop and maintain a gamification calendar aligned with main goals and ensure deadlines are met;
- Assist in identifying new gamification techniques available for setup in the gamification back office to maintain a high level of customer engagement;
- Ensure published content follows the overall promo concept;
- Collaborate with content writers, designers, and other stakeholders as needed;
- Test the set content to make sure everything is working correctly;
- Participate in hypothesis testing related to retention and activation metrics.
Requirements
- 1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry;
- Experience with bonus mechanics, quests, level systems, and tournaments;
- High attention to detail, creativity, and understanding of player motivation dynamics;
- Comfortable working cross-functionally with product, design, data, and communications teams;
- Hands-on experience with the Smartico platform.
Benefits
- Health & Wellness Focus;
- Global Medical Coverage;
- Growth Opportunities;
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
- Performance-Driven Rewards;
- Dynamic Work Environment.