Development and management of the editorial calendar across all social media channels — with clear goals for reach, engagement and brand perception.
Independent production and editing of content: video (Reels, TikToks, campaign clips), photo and graphics.
Early identification of trends and brand-relevant adaptation — not blindly copying trends, but translating them into the mammaly context.
Active building and nurturing of our community: comments, DMs, UGC integration and dialogue with our target audience.
Conceptualization and execution support for video campaigns with high engagement potential.
Interviews with our founding team and external guests to create authentic, compelling content.
Preparation, editorial work and editing of our podcast — including speaker coordination and quality assurance.
Regular performance analysis of content: reach, engagement rate, follower growth — with clear learnings and data-driven optimization of the strategy.

At least 2 years of professional experience in social media and content creation — ideally in a D2C, FMCG or lifestyle environment.
Completed degree or vocational training in media, communication or marketing with relevant practical experience.
Deep understanding of major platforms — not just as a user, but with knowledge of algorithms, formats and best practices.
Strong written and verbal communication in German (native or C2) and English (at least B2).
Independent, organized and results-oriented working style — combined with team spirit and strong communication skills.
Confident use of common tools for video editing, image editing and content planning.
A big heart for dogs and lots of motivation.

Ability to structure your workday 100% flexibly.
Everything you need to work from home.
High-end Mac or Windows setup.
Work from home or from our office in Berlin.
Free coffee, tea, snacks, fresh fruit and breakfast cereals.
75% employee discount on orders up to a product value of €100 per month.
Company pension scheme (bAV), company health insurance (bKV), and much more are standard.

Social Media & Community Manager

Key skills