Build & Lead a High-Performance Analytics Team
Develop and mentor a team of CRM analysts with a high bar for intellectual rigor and business impact
Work with Senior Director to establish best practices in analytical thinking, experimentation design, and stakeholder communication
Create scalable processes that enable both speed and quality
Apply and evolve best-in-class frameworks for campaign performance, retention lift, incremental revenue, and long-term player value
Implement robust test-and-learn strategies, including permanent holdouts and advanced test/control methodologies
Provide actionable insights that influence audience targeting, bonus strategy, lifecycle marketing, creative optimization, and promotional investments
Partner with CRM leadership to prioritize initiatives that maximize sustainable player value
Move the team from descriptive reporting to forward-looking, decision-driving analytics
Identify and implement practical analytical tools and AI-driven approaches to improve the performance of the Sports CRM function
Champion experimentation and evidence-based decision-making within the Sports CRM organization
Translate complex findings into clear, executive-ready narratives that drive action
Raise the standard for how insights inform strategy

6+ years of experience in analytics, with 2+ years leading teams
Experience in online gaming
Experience applying AI/ML or automation thoughtfully to business problems
Advanced SQL proficiency and experience working with modern data stacks
Background in engineering, math, computer science, economics, or related quantitative field
Experience in CRM, lifecycle marketing, or retention analytics

Senior Manager – Sports CRM Analytics

Key skills