About this role

Own the customer research pipeline, including regular review of customer calls and interactions.
Design, launch, and analyze post-abandon and post-interaction surveys.
Leverage digital voice-of-customer methods.
Conduct ongoing competitive analysis of landing pages, funnels, messaging, creative, and offers.
Build and maintain a prioritized experimentation roadmap.
Design and execute landing page personalization strategies.
Collaborate with product, design, engineering, and analytics teams.
Define A/B tests, multivariate tests, and personalized experiences.
Analyze results, deliver clear readouts, and ensure learnings are documented.

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
5+ years of experience in growth, CRO, experimentation, or product-adjacent roles.
Experience working in high-consideration funnels, financial services, fintech, or performance marketing environments is a plus.
Optimizely strongly preferred; experience with a comparable experimentation/personalization platform required.
Google Analytics 4 strongly preferred; Experience with a modern digital analytics platform required.
Experience with heatmap and session-recording tools.
Experience with voice-of-customer and intercept survey tools.
Familiarity with competitive intelligence tools.
Working knowledge of SQL.

Digital Product Lead, Growth

Key skills