Develop and execute marketing strategies to build a consistent pipeline of qualified leads
Optimize campaigns across digital channels (social media, paid ads, email, SEO, etc.)
Track, analyze, and report on lead conversion performance
Build and optimize website pages and landing pages to improve conversion rates
Implement and manage marketing automation workflows, CRM integrations, and process improvements
Leverage AI tools to enhance campaign performance, content creation, and operational efficiency
Ensure seamless data flow between platforms and maintain scalable marketing systems
Maintain and manage the client database, ensuring accuracy and proper segmentation
Develop and execute targeted campaigns to nurture leads and client relationships
Utilize CRM tools to automate follow-ups and improve engagement
Manage brand presence across digital platforms and ensure consistency
Create engaging content (articles, newsletters, videos, social posts) tailored to mortgage and property investment audiences
Coordinate marketing events, webinars, and client seminars as needed
Work closely with the business owner to align marketing initiatives with business goals
Identify opportunities to expand market reach and improve campaign effectiveness

Minimum 5+ years of digital marketing experience, ideally in financial services, property investment, or related industries
Strong expertise in lead generation, funnel optimization, and digital campaign management
Proven experience in website and landing page development (WordPress or similar platforms)
Hands-on experience with AI tools and marketing automation (n8n or Zappier)
Strong knowledge of CRM systems, workflow automation, and integrations (GoHighLevel or ActiveCampaign)
Proficiency in Google Ads, Meta Ads, SEO tools (e.g., AIOSEO, Google Analytics)
Basic design skills (Canva or Adobe) are a plus
Strong analytical, communication, and project management skills
Ability to take ownership, work proactively, and operate effectively in a fast-paced environment
Available to work full-time (minimum 8 hours per day)
Consistently responsive and available during working hours
Able to join online meetings on short notice when required
Highly reliable, proactive, and execution-focused

Marketing & CRM Automation Specialist

Key skills