Digital Marketing Product Owner

Role Overview

• Lead the product vision, strategy, and operational planning— as well as successfully execute against a variety of product initiatives across all stages of a product's lifecycle, including early product planning, customer research and validation, roadmap planning, product development sprints, piloting, gaining early adopters, product launch, metrics analysis, and post-launch iteration.
• Define product strategy and vision and then develop a creative, high-quality, and clear product roadmap.
• Integrate usability studies, research and market analyses into product requirements to enhance user satisfaction.
• Identify objectives and key results and analyze customer feedback and usage metrics to recognize key pain points and opportunities to address.
• Gather information and data to guide build-buy-partner options to solve customer problems.
• Serve as the “translator” for both the customer and market, as well as internal stakeholders, including but not limited to business lines and cross-functional teams.
• Understand how and when to leverage design thinking, UX, and other frameworks into the process for a flexible hybrid methodology that fits the team, product, and customer.
• Prioritize initiatives and get commitments from internal stakeholders using excellent communication and negotiation skills.
• Mentor and grow more junior members of the team.
• Collaborate across business, technology and user experience, including with leadership, project teams, and other relevant internal and external stakeholders to create change-transformation deliverables.
• Oversee customer and user empathy collaboration; identifies pain points and evaluates opportunities to solve them, determining what gets built to support product; leads with broader decision making within product suite.

Requirements

• Personal Lines or Commercial Lines insurance experience highly preferred.
• Bachelors Degree or equivalent work experience.
• Minimum of 3 years of related work experience.
• Demonstrated experience providing customer-driven solutions, support or service.
• Demonstrated experience overseeing roadmap strategy and definition, with a strong focus on KPIs and metrics preferred.
• Ability to think strategically and execute methodically.
• Proficiency with JIRA or other agile development workflow tools, along with digital road mapping solutions preferred.
• Familiarity with Cloud products, architecture, microservices, and concepts preferred.
• Experience in data-driven products and iterative development preferred.
• Understanding of the technology industry, including current and emerging digital solutions and trends.
• Demonstrated experience leading multiple customer-facing digital/technology products.
• Extensive knowledge of agile methodologies, managing data and tech projects, industry standards and best practices.
• In depth knowledge and understanding of the market, users, and landscape of digital products and applications.
• Demonstrated verbal and written communication skills with ability to transfer knowledge and work cross-functionally.
• Demonstrated strong problem solving and analytical aptitude with the ability to analyze information, interpret results, formulate conclusions and provide strong consulting.
• Experience fostering a collaborative and cross-functional team environment.

Tech Stack

• Cloud
• Microservices

Benefits

• Flexibility through a scheduled Hybrid work model.
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.
• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program to encourage charitable giving.