Principal Product Manager, Analytics

Role Overview

• Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform.
• Define Siteimprove’s differentiated analytics position: who we serve best, what jobs we do better than incumbents, and how we win in a crowded market.
• Drive a unified, simple UX that consolidates insights across analytics disciplines, with consistent entities, navigation, and workflows that reduce fragmentation and improve adoption.
• Establish an ecosystem integration strategy across key partner categories (tag management, BI, CDP/CRM, ad platforms, experimentation, consent/privacy, data warehouses) including build vs buy vs partner recommendations.
• Build proactive insight systems: anomaly detection, opportunity surfacing, segmentation, attribution-informed signals, and "next best actions" that guide teams to outcomes.
• Ensure Analytics actively powers other pillars by providing actionable signals and segmentation that improve Search and Accessibility prioritization, measurement, and executive reporting.
• Partner with Engineering and Data Science to define data pipelines, identity/consent approaches (as applicable), event and content schemas, governance controls, and reliability SLAs.
• Define and operate a metrics and quality program: instrumentation, adoption funnels, data completeness, latency, accuracy, and customer outcome measurement.
• Lead cross-functional execution from discovery through launch, ensuring high-quality delivery, clear stakeholder alignment, and pragmatic tradeoffs for time-to-market.
• Represent the Analytics pillar internally and externally through customer briefings, roadmap narratives, executive updates, and enablement for Sales and Customer Success.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Business Analytics, or equivalent experience.
• 8+ years of product management experience, including ownership of strategy and roadmap for complex B2B SaaS products.
• Experience building analytics products or data platforms (web/app analytics, marketing analytics, DXA, BI, data pipelines) with a Strong grasp of measurement concepts.
• Demonstrated ability to drive simplified, unified experiences across complex product surfaces and cross-functional data domains.
• Strong technical fluency: ability to engage on event models, tagging/collection approaches, data pipelines, privacy/consent considerations, and scalable architecture tradeoffs.Proven ability to lead cross-functional teams and influence without authority across Product, Engineering, Design, Data Science, and GTM.
• Excellent communicator and writer, able to align stakeholders and make crisp tradeoffs.**High ownership: you drive clarity, momentum, and outcomes.
• Remote or Hybrid – EU, UK, Canada, or United States

Benefits

• 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
• Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back-In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel-to-work reimbursement—supporting you and your family at every stage.
• Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long-term financial wellbeing.