Develop and advance the firm’s employer brand strategy, ensuring the Holland & Knight brand platform is consistently expressed across the full talent lifecycle—from recruiting and onboarding through employee engagement and alumni relations
Serve as the strategic liaison between Human Resources and Marketing, translating HR priorities and initiatives into clear, compelling communications strategies and execution plans
Develop and manage employer brand and HR communications content across key digital and internal platforms, including the careers website, intranet, LinkedIn, and recruiting materials, ensuring consistent messaging, tone, and brand alignment
Partner closely with HR leadership to support major initiatives such as recruiting programs, professional development, benefits communications, employee engagement, and culture-building efforts through thoughtful, audience-focused content and campaigns
Coordinate creative resources—including design, video, digital assets, and collateral—to deliver high-quality talent-related communications that align with firm brand standards
Support change initiatives and strengthen internal communications related to culture, talent strategy, and the overall employee experience
Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law
Special projects and duties as assigned

6+ years of marketing experience in a professional services environment required
Bachelor's degree in Marketing, Communications, Public Relations, or a related field required; degrees include Human Resources, Organizational Development, and Business Administration are also valued
Ability to think strategically and develop and implement brand strategies aligned with the firm’s goals
Ability to manage multiple priorities, meet deadlines and work under pressure
Excellent organizational and interpersonal skills; ability to effectively engage with senior level management
Demonstrated ability to influence and align stakeholders across levels to drive decisions and outcomes
Creative thinker with the ability to develop innovative, brand-aligned content and campaign ideas across digital and internal channels
Strong project management skills, including scoping work, prioritizing tasks, and managing timelines and deliverables
Proficient in Microsoft Office Suite, or Microsoft 365

comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
life and AD&D insurance
short and long term disability insurance
tax-advantaged accounts for health care expenses, including FSAs and HSAs
FSAs for dependent care
health advocacy services
behavioral health and counseling resources for all family members
401(k)
profit sharing
backup dependent care
senior care planning support
resources for individuals with development disabilities and their caregivers
paid holidays and other paid time off, including paid leave for new parents

Marketing and Communications Manager – Employer Brand

Key skills