Senior Manager – Content and Organic Search

Role Overview

• Own the end-to-end content strategy, spanning SEO, awareness content, mid-funnel conversion content, and product-related narratives.
• Take the raw ingredients we already have — a content library, brand voice, data, subject-matter experts in home and auto insurance and home loans, and a brand committed to simple language — and turn them into a cohesive content engine that educates, informs, and shapes how people think about protecting their home.
• Be hands-on with content execution while leading and mentoring a small, high-output team made up of our senior editor, copywriter, and our senior SEO manager.
• Write or edit, and ship high-impact content including:
• SEO pillar pages, cluster articles, and comparison content
• Data journalism-style storytelling, and long-form guides
• One-pagers, briefs, and product explainers
• Work closely with SEO, Product, and Growth Marketing to align content with keyword intent, funnel stages, and conversion goals.
• Obsess about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.
• Partner with legal to ensure accurate, compliant content.
• Support growth marketing and internal communications with copy edit/review needs.
• Coordinate with internal marketing communications partners, including organic and paid channel owners, to create and optimize content calendars, keying in upon promotion-worthy content and topic ideas.
• Partner with the design team, employer brand, and other internal partners to strengthen our brand voice and ensure cohesive messaging across channels, ultimately driving preference and conversion.
• Publish content on our website and provide actionable feedback on opportunities to improve our CMS and unlock scale.
• Build and refine processes to ensure content on kin.com is up-to-date, accurate, and impactful.
• Leverage AI tools like Gemini and ChatGPT to drive team efficiencies.

Requirements

• Experience leading content and SEO/GEO teams
• 10+ years in journalism or content marketing, ideally within insurance, personal finance, tech and/or business reporting/editing
• Advanced writing skills and a keen understanding of developing effective messaging
• Bachelor’s degree in communications, English, journalism or related field
• Ability to handle the fast pace of a startup while working effectively within the constraints of a regulated industry
• Evangelist for clear headings, bullet points, and summaries that help AI models surface our expertise
• Knows how to dive deep to help optimize for the 13+ states where Kin operates so those homeowners can find locally relevant information to help them make decisions about their home and finances
• Strong editorial judgment and enough technical fluency to see where organic content is headed, especially with AI-driven search.
• Experienced in using AI to make teams more effective and have a thoughtful point of view on how it should (and shouldn’t) be applied.
• Deeply curious about where great, high-performing content is being made today and what those teams are doing differently in the evolving SEO/GEO landscape
• Strong collaboration, prioritization, and project management skills with high attention to detail
• A firm understanding of Google's Helpful Content and Your Money or Your Life Guidelines and how to optimize for that
• Growth mindset, willing to roll up sleeves with the belief that the buck stops with you
• Familiarity with CMS systems and analytics tools

Benefits

• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
• 401(k) with company match up to 4% of eligible earnings
• Multiple medical plan options, plus dental and vision coverage
• Company-funded HSA contributions (based on medical plan selection)
• Company-paid life insurance and short-term disability
• A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
• Access to mental health support and confidential counseling resources
• Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
• Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
• Career mobility and internal growth opportunities across the organization
• Professional development budgets for certifications, conferences, and learning available, subject to management approval