Group Director – MarTech

Role Overview

• Strategic leadership of MarTech-powered, connected experiences for our clients.
• Showcase DEPT’s expertise and leadership by representing our technical capabilities to clients and key stakeholders; develop and maintain senior and executive leadership relationships.
• Lead cross-practice and cross-craft technical initiatives that drive strategic innovation and collaboration across the agency to ensure we are delivering high-capable and efficient solutions.
• Partner with peers in the Data & Analytics team and Platforms team to draft and deliver comprehensive MarTech architectures for clients.
• Evolve our MarTech Audit and reference architecture using our proprietary tools and AI to accelerate time to market.
• Leverage your hands-on experience to lead teams in the execution of MarTech initiatives in collaboration with cross-craft peers.
• Provide mentorship for your team of Architects, Principles, and Analysts; use your MarTech expertise to distill organizational goals for alignment with individuals’ growth goals.
• Support strategic resource planning for your team, working with our resource management team to cast talent to opportunities and grow the team.
• Support the pitch process for qualified MarTech opportunities by building proposals and scopes, leading pre-sales activities, and being the face of DEPT’s MarTech expertise in the Americas.
• Oversee a team that does the following:
• Setup, configuration, and optimization of diverse martech platforms
• Build and manage customer journey automations, trigger-based campaigns, and advanced segmentation across platforms
• Design and implement data flows between CDPs and activation platforms, including identity resolution and real-time synchronization
• Execute technical implementations including API integrations, custom templates, tracking frameworks, and platform migrations
• Troubleshoot complex technical issues across the martech stack and maintain integration documentation
• Build attribution models, A/B testing frameworks, and automated reporting dashboards
• Conduct technical audits and health checks of existing martech implementations

Requirements

• A decade or more of hands-on experience implementing and managing marketing technology platforms.
• Strategic vision and ability to translate abstract client business problems into structured, high-value technology engagements.
• Proven leadership of large teams and navigating complex, multi-workstream client environments where partnership with Delivery is critical.
• Hands-on proficiency across diverse MarTech platforms such as:
• Email/messaging platforms (Iterable, Braze, Klaviyo, Mailchimp, Adobe Campaign)
• Customer Data Platforms (Segment, Hightouch, mParticle, Tealium, AEP)
• Analytics platforms (Google Analytics, Adobe Analytics, Mixpanel)
• Marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo)
• Integrations with Content and Commerce systems
• Additional martech tools relevant to client needs
• Demonstrated success in pre-sales, account expansion, and building complex technical proposals.
• Excellent communication skills, effectively balancing high-level strategy with the necessary technical detail.
• Bachelor's degree in Marketing, Computer Science, Information Systems, or related field (or equivalent experience).

Tech Stack

• Cloud

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave