Commercial Analytics Manager – Marketing

Role Overview

• Provide Insights to Shape Marketing Strategy
• Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
• Translate analytical findings into business cases and action plans aligned with growth goals
• Challenge assumptions with evidence-based insights that influence strategic priorities
• Deliver Data-Driven Marketing Insights
• Analyse and interpret performance across healthcare provider (HCP)-focused marketing channels (e.g., digital engagement with HCP, peer-to-peer events, medical campaigns) to identify trends, ROI drivers, and engagement patterns
• Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
• Provide timely insights and recommendations that optimize spend, messaging, and channel strategy
• Deliver Market Access Data-Driven Insights
• Analyse payer data, reimbursement trends, and healthcare economic information to guide market access strategies
• Analyse payer coverage policies and develop strategic recommendations to improve market access
• Develop dashboards that are visually compelling for leadership to track market access performance metrics
• Conduct competitive marketing analysis and monitor competitors' market access strategies to assess their impact on Insulet’s positioning and identify opportunities for differentiation
• Optimize Tools & Technologies
• Build and maintain dashboards and reporting tools to track performance across marketing activities
• Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights
• Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows

Requirements

• Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
• Relevant experience in a marketing analytics, commercial operations, or strategy role
• Proven experience in med tech, pharma, or other regulated industries preferred
• Demonstrated success in leading analytics initiatives and influencing strategic marketing decision
• Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis
• Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
• Strong business acumen and problem-solving skills within commercial and med tech environments
• Ability to synthesize complex data into clear, actionable insights and strategic recommendations
• Proven experience in building dashboards and automated reports with high attention to detail
• Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levels
• Collaborative mindset with a track record of successful cross-functional partnerships
• Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs
• Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks
• Comfortable working in a fast-paced, insights-driven environment with evolving priorities

Tech Stack

• Python
• SQL
• Tableau

Benefits

• Health insurance
• Professional development opportunities
• Flexible working hours