Auditing and activating existing marketing assets (CRM, website, email list, social accounts)
Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together
Building the foundation for a marketing department that will grow alongside the company
Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership
Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles
Planning and executing campaigns across email, content, social, SEO, and paid media.
Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI.
Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO
Tracking/reporting key metrics
Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets

3–6 years of hands-on marketing experience executing across content, email, social, events, and SEO.
Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS.
Experience developing buyer personas from direct research and interviews.
Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution.
Generalist SEO knowledge and comfort evaluating/implementing martech tools.
Experience creating thought leadership content and campaigns.
Excellent communication and stakeholder skills; confident presenting virtually and representing the brand.
Builder mindset: proactive, organized, and comfortable owning strategy + execution in a lean, autonomous, fully remote environment.
Preferred Background in K-12, edtech, or public sector marketing.
Direct mail or offline campaign experience.
Small-company or first-marketing-hire environment.
Familiarity with Pipedrive.

Marketing Specialist

Key skills