This is a product-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot communicates product value across channels.
Product marketing fuels everything from feature adoption and customer education to sales enablement and market positioning.
As a result, this role may be responsible for everything from creating assets around product features, managing our newsletter, in-product updates, and website features, to developing sales materials and customer-facing communications for new capabilities.
Develop and execute go-to-market strategies for new products and features
Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators.
Build assets around product features, including release notes, in-product updates, newsletters, and website content
Manage customer references, case studies, and proof-of-value content
Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.
Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.
Track feature adoption, customer engagement, and feedback to inform future launches and positioning.
Support field and partner teams with content that drives understanding and usage of new capabilities.
Ensure product storytelling is consistent across all channels, reflecting HappyRobot’s brand voice and strategic goals.

Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.
4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.
Strong understanding of enterprise sales motions and how to position technical products for business audiences.
Strong understanding of technical concepts including generative AI and agentic AI.
Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.
Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.
Self-starter who thrives in a fast-paced, highly autonomous environment.
Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.
Ability to leverage AI tools to accelerate research, messaging, and asset creation.

Opportunity to work at a high-growth AI startup
Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
Ownership & Autonomy
Take full ownership of projects and ship fast.
Top-Tier Compensation
Competitive salary + equity in a high-growth startup.
Work With the Best
Join a world-class team of engineers and builders

Product Marketing Manager

Key skills