Develop and manage a structured customer reference and advocacy program that sales can activate at every stage of the deal cycle
Identify, recruit, and nurture customer champions across Taktile's key accounts
Lead the end-to-end production of customer case studies, impact stories, and video testimonials
Maintain a living repository of customer proof points
by use case, segment, and buyer persona
that the full team can draw from
Partner with product marketing to ensure customer evidence directly supports messaging and positioning
Own our customer newsletter and lifecycle communications that keep Taktile top of mind
Design and execute marketing programs that support upsell and cross-sell in close partnership with customer success and sales
Run systematic programs to gather customer insights
through interviews, surveys, and sales call analysis
and feed them into product, sales, and marketing strategy

3+ years in customer marketing, customer success marketing, or a closely related marketing role
Proven ability to build customer advocacy programs and produce high-quality case studies and reference content
Strong relationship skills
you are comfortable engaging (senior) stakeholders at enterprise accounts
Experience working cross-functionally with customer success and sales teams
Excellent writing and storytelling skills, with an ability to translate complex technical outcomes into compelling narratives
Active use of AI tools to accelerate content, research, and customer insight synthesis

Customer Marketing Manager

Key skills